Klein JCC Gets a Name Change

The Klein JCC — made up of the main building in the Northeast as well as satellite branches —has gotten a name change, a rebranding, and is now known as KleinLife.

The main facility is now KleinLife: Northeast Philadelphia while its branches — in Rhawnhurst, Montgomery County and Center City — have their locations reflected in the new name as well.

It was time to change the image, said Andre Krug, president and CEO of KleinLife. “We feel we are so much more than the typical JCC,” he says, citing the facility’s move into increased social service concerns, “and the name was holding us back.

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